Emotions are an intrinsic part of User Experience, and as such, they are equally necessary to measure. The most common way of measuring a user’s emotions is asking them directly. However, most humans are not skilled at articulating how they feel, and even if they are, their answers are often prone to their general emotional and physical state, e.g., fatigue or personal beliefs and biases.

 

With our system, we go beyond these limitations, as we use neuroscience-based tools to directly measure emotions from the user’s brain signals, which are more objective and difficult to manipulate.